JALE GÖNÜLKAPAN SÜDER,MDES

The TV commercial for Istanbul Shopping Fest invited local and international tourists to Istanbul to discover the diversity that the city has to offer. The creative idea has shifted the long-term communication of the festival from being shopping-oriented toward the discovery of the city of Istanbul and its diverse tastes, a strategy that has been widely embraced by the viewers. 

 

Worked as the Creative Director, Copywriter, and Strategist.