Eti Burçak, Turkey's one-of-a-kind traditional biscuits, has built strong bonds with its consumers over 40 years. Our strategy was to strengthen its "natural brand" perception that refers to both product ingredients and natural interactions associated with the product.
Conceptualized, wrote, and led the campaigns as Copywriter and Creative Director.
Eti Burcak collaborated with WWF Turkey to expand sustainable agriculture and to prevent uncontrolled usage of water in wheat fields in Turkey, particularly in the Konya region.
The campaign emphasized the importance of the legacy lands and leaving them to the next generations.
The project won Golden Effie and represented Turkey in the United Nations Sustainable Development Assembly.