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I am an award-winning advertising and design professional with a proven track record of conceptualizing and implementing on-brand strategies that drive results. I advocate for innovative ideas and understand the long-term importance of customer experience and human-centered design in brand building.  I am a results-driven strategic thinker focused on delivering a blend of innovative strategic thinking and conceptually driven creative solutions.

I am an independent designer holding a Master's degree from OCAD University's Strategic Foresight and Innovation program in Toronto, Canada. I help clients on a project basis to build their brands, businesses, and customer experiences. The scope of the work includes developing design and experience strategies and providing guidance in positioning and refining value propositions. Previously, I worked as a Sr. Copywriter and Creative Director for international networks and independent agencies specializing in packaged goods, automotive, personal care, banking, house textile, and household cleaning. I have experience in offline and online advertising and won prestigious awards such as Golden Effie and Crystal Apple in different categories. 


I am interested in opportunities for Strategist and Design Researcher roles related to Brand and Business Strategy, Design Strategy, and Futures & Strategic Foresight.




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