Most of the citizens and residents of Turkey have fond memories of Ford Transit, the iconic van for decades.


For some, it reminded an unforgettable scene from a feature film. For others, it was the school bus that carried all the childhood fun. 


Drawing insights from the collective memory of the country, we recreated these precious moments in the 40th Anniversary TVC.  The parade of Ford Transit vans manufactured within the last four decades let the viewers travel in time. 


The TVC was awarded Crystal Apple Awards' first runner-up.