As a popular snack in Turkey, PopKek, a two-bite cake to go, has been often a teenager's first choice for a snack. In a way, it accompanies the teens anytime, anywhere.
This inspired our campaign idea and we created a witty character out of Pop Kek. It is so close to our young heroes it knows all about them, it can even read their thoughts. Thus, it becomes the voice of their conscience, and sarcastically makes fun of them.
Developed the strategic direction and creative idea of the campaign.