DOMESTOS

Domestos, Unilever's household cleaning brand, is often used both in house cleaning and the laundry in Turkey. 

In order to change the negative perception that bleach harms the laundry, we challenged the brand's closest competition at a real-life test: Washing Machines Bungee Jumping. The result? Domestos proved its laundry care and durability.

 

The TVC awarded Crystal Apple Awards' first runner up.