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DOMESTOS
Domestos, Unilever's household cleaning brand, is often used both in house cleaning and the laundry in Turkey.
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In order to change the negative perception that bleach harms the laundry, we challenged the brand's closest competition at a real-life test: Washing Machines Bungee Jumping. The result? Domestos proved its laundry care and durability.
The TVC awarded Crystal Apple Awards' first runner up.
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